Category: Communication

OLD MEDIA VS. NEW MEDIA: WHAT’S BEST FOR YOUR BUSINESS?

“Your business relies on a variety of marketing and advertising methods to reach potential customers and leads,” according to internet marketing agency WebpageFX. “Over time, the marketing methods you use have likely evolved, changed, or even been retired and replaced with new ones.” These new methods, often referred to as “new media,” are contrasted by… Read more »

HOW TO GET INTO PR: A BEGINNER’S GUIDE

Public relations (PR) is a field that involves garnering publicity and media attention. Professionals in PR coordinate activities such as events, meetings, speaking engagements, educational programs and other forms of communication to engage the target market through the media. PR careers range from beginning internships and agent positions to six-figure managerial/executive positions at large organizations…. Read more »