Category: Communication

TWITTER VS FACEBOOK: HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

Social media managers and other marketing professionals need to have a solid grasp of the social media platforms that their audience uses. This inevitably means that you’ll consider both Twitter and Facebook. Sprout Social suggests that comparing Twitter to Facebook is like looking at Coca-Cola and Pepsi or Android and iOS, as these companies represent… Read more »

CAREER PATH: SOCIAL MEDIA MANAGER

Overseeing an organization’s social media campaigns and marketing efforts is becoming more important. Companies are beginning to understand the branding and marketing value that platforms like Facebook, Twitter, Instagram and YouTube have. Social media managers are “responsible for being the brand on social media,” Sprout Social says. “They create content, craft copy for posts, respond… Read more »

OLD MEDIA VS. NEW MEDIA: WHAT’S BEST FOR YOUR BUSINESS?

“Your business relies on a variety of marketing and advertising methods to reach potential customers and leads,” according to internet marketing agency WebpageFX. “Over time, the marketing methods you use have likely evolved, changed, or even been retired and replaced with new ones.” These new methods, often referred to as “new media,” are contrasted by… Read more »

HOW TO GET INTO PR: A BEGINNER’S GUIDE

Public relations (PR) is a field that involves garnering publicity and media attention. Professionals in PR coordinate activities such as events, meetings, speaking engagements, educational programs and other forms of communication to engage the target market through the media. PR careers range from beginning internships and agent positions to six-figure managerial/executive positions at large organizations…. Read more »